Frequently Asked Questions

Q. What is 'permission based' email marketing?

A. Email marketers should always ask for permission before sending email - it's now legislation, governed by the Spam Act 2003. You'll find requests for your permission on websites, in newsletters and offline points of contact like application and membership forms. Giving permission for an organisation to contact you via email is called 'opting-in'.

Q. Apart from newsletters, how can I use email?

A. Almost anything organisations currently send out on paper can be translated to email, including:

• Brochures and catalogues
• Product news
• Promotions
• Points-based program updates
• Surveys
• 'Welcome' programs
• Customer re-activation programs
• Follow-ups ...and much more

Delivery by email costs a fraction of traditional delivery methods and has the advantage of speed. It allows you to personalise each communication, and even send video, animation and audio.

Q. Why do I need to use a third party to send my email?

A. Setting up and running an email service in-house can take considerable expertise, bandwidth, and capital investment. Most companies' email systems are only set up to deal with day-to-day traffic.

"Marketers that outsource the delivery and list management of their email have higher conversion rates than those that keep email operations in-house.

Outsourcers increase response rates by creating detailed, sales oriented reporting systems that allow marketers to create more valuable segmentation strategies"

Q. What are the main benefits of email as a means of communicating with my customers and prospects?

A. The major benefits are:

1. The cost advantages.
2. Emails via returnity can be delivered for cents. Compare that with the cost of regular mail or telemarketing.
3. The ability to measure the results in real time.
4. The speed of email means you can have instant access to results. You can track things like how many emails get opened, at what time, and the response they generate. It makes email an excellent means to test different offers or creative approaches.
5. Customisation - you can tailor the contents of your message to recipients' interests or past purchase behaviour or however you segment your database
6. Speed - email is delivered almost instantaneously.
7. At returnity we can deliver up to 550,000 emails (per server) in an hour.

Q. What sets returnity apart from other email companies?

A. returnity offers 3 outstanding advantages

1. Our world-class, custom-built system means that, unlike off-the-shelf systems used by many others, we can tailor solutions for our clients. Even if you have an unusual or unique requirement, we can help.
2. Not only can you personalize your emails you can customise them to a high degree. Customisation means you can use interchangeable text which (for instance) acknowledges an individual customer's past purchases or preferences.
3. Email is our speciality and core service. It isn't an 'add-on' to other services. You have access to our up-to-date technology and experience.

Q. I don't even know where to begin with email marketing. How can returnity help?

A. returnity offers a full consultancy service. Our staff are the most experienced and knowledgeable in the business. They will work with you to develop and implement the right strategies. And, because many companies don't yet have lists of email addresses for their customers and prospects, we can help you to put proper list building strategies in place.

Q. How will returnity safeguard my client data?

A. First, our system is fully secure. The data is stored in a password-protected environment which is not available to outsiders. Secondly, we take our responsibilities very seriously. To learn more about our commitments to safeguard individual's privacy take a look at our Privacy Policy by clicking here.