Staff Bios

Paula O'Connell, Managing Director

Paula became Managing Director of returnity in 2004, following a successful stint as Sales and Marketing Director began in 2000. Having successfully positioned returnity as Australia’s first email marketing company, Paula has been instrumental in growing the business from an ambitious Dotcom startup to a successful agency specialising in digital marketing solutions. The journey has taken in the acquisition by Photon in 2000, an IPO in 2004 and eight consecutive years of double-digit growth.

And while the team has grown and the services diversified, Paula has ensured that the business stayed true to its roots of providing exceptional client service and innovative, technology-driven marketing solutions.

Paula began her career in direct marketing in London with ICD (now Experian) and then NDL (now Acxiom), where she successfully established their Survey Data Division. She moved to Australia in 1999 and was instrumental in developing the survey division of PMP.

Born in Ireland, fortified in the UK and now raising a family in Sydney, Paula’s success has been built on developing strong teams with a can-do culture that deliver value to both clients and shareholders alike.

Tony Davis, Client Services Director

With a background in publishing and marketing, Tony Davis is now returnity’s Client Services Director. He has been with the business since 2005, and in this time has secured a number of important new business wins for the agency and fostered many important business relationships.

Tony has worked in marketing for many years, and has considerable expertise in data management, multimedia development, web development, database driven media, as well as magazine and directory publishing.

Prior to joining returnity, Tony worked for a range of publishing businesses - including InvestorInfo, Reed Business Information and APN News and Media. He helped transform Reed Business Information from a traditional magazine and directories publisher, to a market leading online publisher.

Tony once served as an Officer Cadet with the Royal Australian Air Force, has an MBA from Macquarie University Graduate School of Business, and is excited about the future of digital and the changing face of media and communications.